Love him or hate him, Frank Luntz is a wordsmith par excellence. This Republican consultant spends his time concocting words that evoke good feelings- despite the misgivings one may have for the principles that lie beneath the words. He asserts (correctly, in my opinion, as it applies to the American electorate) that “80 percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think”. Continue reading It’s not what I do…It’s what I say
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