So, my friends Ann Mullen (who kept me apprised of the blog) and Jaco Grobbolaar discussed neuromarketing last week. The premise of Jaco’s blog was that we can’t trust what people say- since they often do other than what they indicate to marketers (and others). So, marketers are looking to see (literally) more of how we think. The goal is to discern how our brain really is responding to those marketing approaches- and hone in on the best ones.
Continue reading Neuromarketing- a response.
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