Firm executives have found that there is no such thing as “personal branding”. Nope, the founder’s brand is the company’s brand. (I am so glad that I chose “cerebrations.biz” as my brand- because our company does stand for using intelligence and creativity to achieve its goals.)
Tag Archives: corporate brand
CEO’s should develop a personal “corporate” brand
Here’s some valuable information obtained that was effected by FTI Consulting, surveying a slew of company stakeholders. (That means employees, shareholders, community members, among others, folks.)
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