Just like Lee Iacocca, Sergio Marchionne was intimately involved in making his auto company profitable, to increase its impact in the marketplace. Except Marchionne did it with two car firms- for both Fiat AND Chrysler. Unfortunately, he died last month at the relatively young age of 66- at least a year before he planned to tun over the reins of the company to someone else. (He had chosen Mike Manley- the head of Jeep and Ram- to be that person- just not at this time.)