Leadership. Management. Don’t get confused- they are different and every enterprise needs both. And, rarely are they found in the same person at the same time. It comes down to the raison d’etre for each organization. Vision, Mission, and Goals. Leaders set the vision and develop the strategy for the team. Vision is why the enterprise exists in the first place; strategy is how the enterprise plans to execute to achieve that vision, given the reality of the market, competition, regulation, and trends. Managers direct people to obey; leaders motivate people to achieve more than they thought possible.
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